Tag: Jon Acuff

  • Beyond the Bro’s

    “I don’t want you to wake up at sixty-five and realize, ‘I spend forty of my best years doing something that just funded my life.” ― Jon Acuff

    I sat through a company meeting where the leadership team discussed the benefits of this new-fangled Artificial Intelligence thing to serve as an editor for the basic writing skills of people writing proposals. It confirmed what I’d come to believe: I’m working for yet another bunch of bro’s trying to figure shit out as they go. Damn. So once again the next move is mine.

    We move through life with things on our mind. Each stage of our development tends to be focused on one thing or another. If we’re brought up a certain way, we tend to think of others first. If we’re brought up a different way, we take care of our own needs first. At some point, we look around and realize that the time we thought we had has flown by and we’d better get focused on whatever our own version of personal excellence is before that opportunity is gone forever.

    I started writing a blog to fill a gap in my life that wasn’t being filled working for bro’s trying to figure shit out as they went. Writing a blog to fill a gap isn’t unusual, but there are other reasons. Some folks blog for self-marketing or to create content for their business or maybe worst of all, to serve some awful scheme to have <gulp> influence. Goodness, that’s an illusion best shed quickly so that one may get down the real work in blogging—discovery.

    We write for the same reasons we travel and read and talk to strangers: to discover some truth that was previously hidden from us. And maybe to share it with others inclined to wait for us to catch up. We write to learn how to write better, and not simply to have some AI editor toss out a bland but acceptable proposal. To move through life with the aim of being bro-approved is a version of hell I don’t wish on anyone. We must get past that stage of life if we ever hope to transcend the same old shit. Try a little discovery on for size and see what’s possible beyond the bro’s.

  • Progress Whispers

    Momentum is a funny thing. It doesn’t come from one big day of contribution, but from small, daily effort over time. Like many people I use the Jim Collins analogy from Good to Great of pushing the flywheel when I reference momentum. Here’s his own summary of the flywheel effect:

    “There is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond.” – Jim Collins, The Flywheel Effect

    We’re all pushing at some flywheel, aren’t we? In our careers, our fitness, our relationships with our spouse and families, and really, in all of our pursuits. Put in your 10,000 hours one small act at a time and over time you reach a level of mastery, as Malcolm Gladwell has spotlighted.

    I came across this quote from Jon Acuff that got me thinking back on the flywheel effect. I’d read his book Finish last year, but I wasn’t in a place where it resonated with me. But I uploaded it again to see what I’d highlighted, and this stood out for me:

    “Progress, on the other hand, is quiet. It whispers. Perfectionism screams failure and hides progress.” – Jon Acuff, Finish

    Perfectionism screams… and blocks. Don’t write the first draft because it sucks. But everyone’s first draft sucks. Every NBA player missed countless shots in the driveway before they nailed them in the NBA Finals. Forget perfectionism, look for progress instead. Progress whispers. Did I take a step towards my goal? Yes, great! No? Don’t miss tomorrow. But keep chipping away at it. Rome wasn’t built in a day.

    I’ve written every day for well past a year, and I’m slowly seeing progress. Better writing, easier flow, expanding palette for new ideas, and an ever-increasing portfolio of completed posts. The writing has bled over into the career, pushing me to be more consistent there, and into other areas I’ve written about before. Progress whispers, but when you look back on it you find you’ve got a lot of momentum going on that flywheel. So by all means, don’t stop pushing now.

  • Progress Whispers

    Scales don’t lie, and this week I added a couple of travel pounds. Sales meetings involve unnatural portion sizes repeated often, with snacks in between. And so the pants were a bit more snug than when I arrived. That seemed to be the consensus as all 90% of us immediately agreed to lose 10 pounds by a trade show in September. Peer pressure multiplied by $20 each generally does the trick.

    “Progress…. is quiet. It whispers. Perfectionism screams failures and hides progress.” – Jon Acuff

    Some words jolt you awake and help you see things a bit more clearly. Progress whispers resonated for me this morning. Progress towards our objectives is often painfully slow, and we find ourselves growing frustrated by the level of progress we might be making. Acuff makes another point in highlighting perfectionism as the antagonist to progress, undermining it with its relentless chirping.

    Steve Pressfield describes this as “The Resistance“, Seth Godin calls it our “Lizard Brain“. It’s the inner voice that tells you it’s not good enough and not yet. Godin’s advice is to start pulling the thread anyway, to learn to dance with The Resistance. To ship your work, even if it’s not perfect. The concept of shipping a Minimum Viable Product (MVP) is common in nimble businesses today, but harder to dance with when it comes to writing your first novel or starting a business.

    Sales is a numbers game, and so is losing weight, writing a novel (or blog) or accomplishing any worthwhile objective. Progress whispers, and you need to break it down into the smallest increments to track it just to see any meaningful forward momentum. The 12 burpees I do every morning aren’t all that much, but they add up to 4380 in a year. I’ve noticed the change in my body even from this small amount, done repeatedly and consistently over time. So it is with sales calls, writing daily, and other accretive activity.

    Losing weight is tougher as you get older. You may say it’s because our metabolism slows down. I’d certainly say that too. But then I look at the guy I went to college with who rides his bike every day and hikes the rest of the time. His high activity level has bought him washboard abs, without sacrificing career or family. Another friend who embraced CrossFit shortly before turning 50 is now in better shape than when he was 25. No, “metabolism” is “Lizard Brain” in disguise.

    Activity over time equals identity. Athletic, writer, Rainmaker, parent, spouse and trusted friend are all identities I try to embrace. I’m a little better at a few than others but hope to make progress with each. My progress may be a faint whisper but it’s progress nonetheless. Best for me to listen for it more. Throwing $20 dollars and the threat of peer ridicule to the mix amplifies the goal a bit too.

  • Changing the Perspective

    There’s no place like home, but there’s a lot to be said for changing the view once in awhile. So we picked up and relocated to the Cape for one night in the middle of a work week. I’m back to work today, but with a refreshed mind. We settle into a pattern of familiarity when we do the same thing day-after-day. Routine is powerful, and can be hugely beneficial in earning compound interest over time from daily, positive habits. But sometimes the plaque buildup on our minds needs a cleansing to create new perspective on a project or problem you might be tackling. Nothing changes perspective like a system re-boot like a vacation or a sabbatical.  But those opportunities aren’t always there. Changing scenery does the trick most of the time, even when you can’t take extended time off.

    This morning I’m back to work, but the view out the window has improved, and a quick early morning walk on the beach offered its own rewards. I noticed a burst of energy in my work tasks, and I’ve seen the fog burn off, not just on the bay but in myself as well. I re-read a bit of Atomic Habits this morning as well. Something kept bringing me to this graph that illustrates the conflict between expectations and reality. James Clear calls it the “Valley of Disappointment”. Seth Godin calls it “The Dip”.  It’s the lagging measure of results to actions you’ve taken.  Whenever I start a new sales job I try to gauge the amount of runway I have available to take off.  If you aren’t selling the trendiest stuff out there at commodity prices then you need time to build demand for your product, build a channel, get it specified, wait out budget cycles and finally get it purchased for installation.

    Valleys of disappointment happen, but it’s important to see the forest for the trees.  Perspective is invaluable when you’re in the valley, and just as important when you’ve climbed out of the valley.  A little change of scenery almost always does the trick.  Sometimes that scenery is physical like the beach, sometimes it’s mental, like looking ahead instead of looking back.  Jon Acuff wrote in a recent newsletter about the ten year question.  In short, what will you look back on ten years from now and wish you’d done today?  That is what you should do.  Acuff flips the narrative from looking back with regret to fast forwarding to a future you, and looking back from there.  Fascinating exercise, and a good way to give you perspective on what is important now. So I tackled the day with new energy, new perspective and a new focus, and that was the goal all along.