Alexandersmap

    Tag: Steve Jobs

    • Let the Thunder Rumble

      “Rise free from care before the dawn, and seek adventures. Let the noon find thee by other lakes, and the night overtake thee everywhere at home. There are no larger fields than these, no worthier games than may here be played. Grow wild according to thy nature, like these sedges and brakes, which will never become English bay. Let the thunder rumble; what if it threaten ruin to farmers’ crops? That is not its errand to thee. Take shelter under the cloud, while they flee to carts and sheds. Let not to get a living be thy trade, but thy sport. Enjoy the land, but own it not. Through want of enterprise and faith men are where they are, buying and selling, and spending their lives like serfs.”
      — Henry David Thoreau, Walden

      In a free society, living like a serf is mostly a lifestyle choice. It’s falling in line, or being outraged by those who sip the Kool-Aid. It’s getting trapped in a bad routine, with habits that whittle away our time and quietly strangle us. It’s living in an echo chamber of like-minded outrage while life slips away and opportunities are lost. It’s giving up our agency to move our lives in the direction we want to go in because it never seems like the right time, with all that’s happening right now. We must know that it’s never going to be the right time.

      The current state of the world suggests chaos, and surely there is plenty of chaos in the world, but mostly it’s abrupt and ugly change and the reaction to that change. This hyper-focused echo chamber isn’t helping us get through our days in productive, compelling ways, even if it feels essential that we react to every damned thing the news cycle and our spun up circle of family and friends throw at us. We must learn to focus only on what we can control, and more, to be bold with our days.

      “Shake off this erroneous notion that life is there and you’re just going to live in it, versus embrace it. Change it. Improve it. Make your mark upon it.” — Steve Jobs, from the 1994 Santa Clara Valley Historical Association interview

      I had some bold plans for 2025. Started down the path, excitement growing, and then things went south and I found myself with cancelled plans and a closet full of adventure gear. The thing is, it wasn’t anything I hadn’t fully expected, because plans blow in the wind. We can either shrug and give up when the world has other plans or we can move on to other plans within our control.

      Identity is honed by experience. Experiences build upon each other and give us the confidence to be bolder still. Don’t simply live this life based on what other people expect of us; fully embrace it. Let the thunder rumble. Live the kind of life that others aspire to live themselves.

    • Ideas, Dogma and Individuality

      “All leadership takes place through the communication of ideas to the minds of others.” — Charles Cooley

      “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” ― Steve Jobs

      If there’s one thing that will define this time in our collective history, it’s the division of people into one camp or another. It’s all dogma and posturing, with little basis in actual reality. Stories are powerful, and “people like us” is compelling precisely because we don’t want to be perceived as “people like them”. It’s all just stories, amplified and accelerated by technology perhaps, but still just stories. We believe what we believe, and choose to follow those who make us feel like we belong to something bigger than ourselves. Sometimes the results are extraordinary, and sometimes they’re a tragic stain on human history.

      The key for you and me is to know that we’re always being sold on a story, and to separate ourselves from the passion of the moment to find the truth within ourselves. That’s easier said than done, especially when the people we surround ourselves with start singing the same song as the lead singer. Who doesn’t love a good singalong? It’s only when we sober up that we realize how foolish the whole thing was. That’s what the passion of the crowd will do, and it’s challenging to remove ourselves from that mosh pit once we’ve been swept into it.

      There’s no doubt that individuals get swept up in the events of their time. Sometimes self-determination isn’t in the cards. But sometimes it is. Logic and reasoning may not be as fun as chanting and clapping and doing tomahawk chops seems to be, but it removes us just enough from the zealotry of the moment to think more clearly about who we want to be. This applies equally to any group-think activity: political, religious, regional, familial and cultural. When we become part of the tribe we may identify with certain beliefs and behaviors as normal and acceptable, while we quickly judge or dismiss rival beliefs and behaviors as naive at best or abhorrent in more extreme circumstances. Wars have been carried out for less.

      The story we tell ourselves about who we are defines us and our place both in the group we find ourselves in and in history. Decide what to be and go be it, but know the risks from making the choice of the individual: ostracized, berated and occasionally burned at the stake. That’s exactly why most people simply go with the flow. But we ought to remember that there’s a price for every decision.

      The thing is, individualism aside, we all want to be part of something larger than ourselves. Being a contributor to a meaningful organization or cause feeds our purpose for being here in the first place. When we separate ourselves from dogma and popular opinion and find that we align with the mission we’re joining, extraordinary things may happen. There’s power in teamwork and shared objectives, after all. We just need to be in it for all the right reasons.

    • Brand Awareness

      “To me marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us—no company is. And so we have to be really clear on what we want them to know about us… But even a great brand needs investments and caring if it’s going to retain its relevance and vitality, and the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back. The way to do that is not to talk about speeds and feeds. It’s not to talk about bits and megahertz. It’s not to talk about how we’re better than Windows…
      The question we asked was, ‘Our customers want to know, who is Apple and what is it that we stand for? Where do we fit in this world?’ What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple, at the core, its core value, is that we believe people with passion can change the world for the better. That’s what we believe. And we have the opportunity to work with people like that. We’ve had the opportunity to work with people like you. With software developers, with customers who have done it in some big and in some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to believe that they can change the world for the better are the ones that actually do.” — Steve Jobs, speech at the release of the ‘Think Differently’ advertisement

      The speech is in low resolution. The transcript is inaccurate in some places (I’ve tried to correct it here). But Steve Jobs words shine through this grainy time machine like a beacon. When he plays the ad, viewed from the lens of time, you see that he was and would always be one of the crazy ones, one of the misfits, rebels and troublemakers. And we celebrate Jobs today for what he created, even as we recognize he was never perfect. But who is?

      Even a great brand need investments and caring if it’s going to retain its relevance and vitality… this is true whether we’re looking at our company, our country, and certainly, ourselves. Jobs points the way with the question, “where do we fit in this world?”. It’s a question we ought to wrestle with in our own lives, in quiet places when the day is ripe with possibility. For in the quiet moments we’re best prepared to answer such questions.

      And we ought to answer boldly. Our brand—our identity—isn’t something to trivialize. It ought to give us goosebumps just to think of it. And it must be more than words. For we are what we work consistently towards. We are the sum of our lifetime contribution. But really, we are the next five minutes.

      We’re not going to get a chance to get people to remember much about us…. no person is. Our brand ought to be remarkable and memorable for all the right reasons. We can’t control who pays attention, but we can control just how compelling our story is when the world stumbles upon us. Compelling begins with how we view our own contribution. Our identity—our brand—is ours to shape and mold, honed by life but envisioned and realized by the intangible force deep inside of us. We ought to craft something remarkable and memorable.

      For this moment is our own time machine, isn’t it? What will we remember of ourselves in this five minutes of boldness or timidity? We aren’t what we think we are, we are what we do! Just what is our brand?

    • Leaning Towards High Agency

      “When you’re told that something is impossible, is that the end of the conversation, or does that start a second dialogue in your mind, how to get around whoever it is that’s just told you that you can’t do something? So, how am I going to get past this bouncer who told me that I can’t come into this nightclub? How am I going to start a business when my credit is terrible and I have no experience? You’re constantly looking for what is possible in a kind of MacGyverish sort of way. And that’s your approach to the world.” – Eric Weinstein on The Tim Ferriss Show

      I was brought up to follow the rules. Thinking that adults knew something in this world, I would follow rules of behavior and take no as the answer. Fall in line, do your part, don’t question things… passive, low agency characteristics.

      But I also grew up bending the rules ever so slightly in my favor, or breaking them outright. At four taking my three year old sister for a walk to visit my grandparents a mile or so away across a busy road? Let’s do it. At eleven or twelve taking my dad’s Playboy magazines and trading them with the neighbor’s dad for his Penthouse magazines and charge money for the other kids to read the articles? Seemed okay to me.

      But somewhere along the way you slip into the workforce and pick up obligations. Maybe you enter middle management and start following the HR playbook. And slowly, over time, you become passive and decidedly low agency. You become… sheepish. But somewhere inside you that inner maverick chafes at the wool coat. And then you listen to a guy like Eric Weinstein talk about high agency, you hear the example of the main character on The Martian finding a way. And you understand.

      “It’s important to be willing to make mistakes. The worst thing that can happen is you become memorable.” – Sarah Blakely, Spanx

      We generally accept things the way they are. But what if we questioned things a bit more? What if we tried a different way to do the thing that didn’t work the first or second time? What if we developed higher agency within ourselves to set our lives in the direction we want it to go? To be more Arnold Schwarzenegger or Sara Blakely or Elon Musk or Steve Jobs in our own careers? In our own lives?

      “Persistence is very important. You should not give up unless you are forced to give up.” – Elon Musk

      I think it starts with where we are right now in our lives. Living through a pandemic in our own way with Zoom or Teams, a laptop and a mobile phone at the ready. We’re all dealing with restrictions on travel and social distancing, some with a much harder hand to play than others, but as the stoics would tell us, we must play the cards we’re dealt anyway. And what do we do next?

      “What we face may look insurmountable. But I learned something from all those years of training and competing. I learned something from all those sets and reps when I didn’t think I could lift another ounce of weight. What I learned is that we are always stronger than we know.” – Arnold Schwarzenegger

      While we were complaining about shortages of toilet paper there were thousands of people figuring out a vaccine to make this problem go away. Right now, there are people building companies, writing the next great novel, inventing things or doing critical research that will outlive us all. The next big thing, created in the same time of COVID that you and I are living through. So what are we doing with our time? How are we going to work through whatever it is that isn’t working and finding a way through? A way to finally get it right?

      “There is an awful lot of fails before you get it right.” – Elizabeth Isabella, Scripted Fragrance, an Etsy business featured on CBS Sunday Morning

      I heard the Eric Weinstein interview on Tim Ferriss a few years ago now. I had the High Agency dogma reinforced in a George Mack Twitter thread a while back now too. In general I’ve leaned into higher agency in my own life. But still have a lot of fails before I get it right. Don’t we all? Keep trying.

      “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” – Steve Jobs

      We might not ever get to a point where we’re mentioned in the same list as Schwarzenegger or Jobs or Blakely or Musk, but then again, maybe we will. But only if we pivot more, find a way forward or through, and shake off the passive. Time marches on. Will we?

    • Choices & Habits, Hell Yes or No

      Mulling over this Tweet from James Clear today:

      The 2 keys to Elite Results

      1) Make great choices

      2) Build great habits

      Your choices – what you work on, who you work with – create leverage.  A good initial choice can deliver 100x payoff.

      Your habits unleash leverage.  Without great habits, great choices are just potential energy.

      It’s hard to argue with this.  The challenge is in figuring out the great choices in life versus the good or good enough choices.  Which brings me to the Hell Yes or No rule from Derek Sivers.  Yesterday I spoke with a company that’s been trying to recruit me.  I’m not particularly interested in leaving the company I’m at because I feel like I’ve developed some decent momentum.  But a guy I greatly respected worked at this other company and he’s influenced me enough to consider the position instead of saying no right off the bat like I’ve done with other inquiries.  But then I thought of Siver’s Hell Yes or No, and realized that this wasn’t a Hell Yes, so it was indeed a No.  It may or may not prove to be a great choice over time, but it was a useful tool for getting me there.  Ultimately I think it will prove itself accurate the majority of the time.

      I had a business lunch today and the gentlemen I was meeting with mentioned he’d lost 30 pounds by eating right and getting up early to work out.  We both discussed the art of getting up early, and agreed that it begins with going to bed early.  You want 7-8 hours of sleep?  Go to bed earlier.  You want to lose 30 pounds?  Work out consistently when you wake up early.  Without great habits, great choices are just potential energy…

      Another quote that seems to be circulating today:

      “People think focus means saying yes to the thing you’ve got to focus on.  But that’s not what it means at all.  It means saying no to the hundred other good ideas that there are.” – Steve Jobs

      Today I was going to write about a dozen things, and none of them made it past the first sentence.  There are days when the writing doesn’t come as easy to me.  But screw it, I’m still working to write every day and cast another vote for what that identity.  One day its about habits, the next history, the next turkeys.  I write about what inspires me that day.  Sometimes it comes from observation, sometimes from reading, sometimes from reflection.  Always an eclectic mix of whatever comes to mind.  Not exactly how you build 1000 true fans, but then again I’ve never been one to follow all of the rules.

    • Dents and Ripples

      “Make a dent in the universe.” – Steve Jobs

      I was thinking about this particular quote while I drove to the local hardware store for potting soil and basil plants.  I don’t believe Jobs had this chore in mind when he asked Apple employees to make a dent in the universe.  He surely meant think and do big things.  Create transformative products.  Be bold…  and the like.  And on the face of it I agree with the request.  And yet I’m probably not going to make a dent in the universe.  I’m not really inclined to either.  Dents are a bit…  abrupt for me.  As a water-based creature I’m more inclined to make ripples.

      Ripples offer their own measure of immortality.  Ripples carry across the surface, impacting the entire body of water.  They intersect with other ripples that in turn create other ripples.  Raising children makes a ripple.  Recycling creates a ripple.  Being a either friendly, generous, loving and good person or a horrible, hate-filled, evil person creates a ripple.  Ripples carry across time, impacting generation after generation.  Martin Luther King, Jr and Gandhi create ripples today, and were impacted by the ripples of Thoreau and others before them.

      Being a ripple person doesn’t let you off the hook, but it does seem more realistic for most people.  Make the biggest positive ripple you can.  Wealthy people like Carnegie made extraordinary ripples across time with donations made possible by the accumulation of wealth.  But until you write that transformative book, or build a billion dollar company, maybe start with holding the door open for someone, smiling and saying hello?  A little act can make a huge impact in someone’s life.

      “Do what you can, with what you have, where you are.” – Theodore Roosevelt

      We’re all dancing with fate.  Our time could be up at any moment really.  Why not make a few positive ripples today so that if it all ends tomorrow you’re remembered with fondness, you’ve helped steer someone towards a better future, or you leave the planet a little better in some small way?  And if you somehow make it big doing what you do, maybe make a big splash too.  Those create some serious ripples.