Alexandersmap

    Tag: Tom Peters

    • An Active Event

      “We think of inertia as the state of being inert or motionless—one of our purer displays of passivity and disengagement. It’s not. Inertia is an active event in which we are persisting in the state we’re already in rather than switching to something else… The most reliable predictor of what you’ll be doing five minutes from now is what you’re doing now… The most reliable predictor of who you’ll be five years from now is who you are now.”
      — Marshall Goldsmith, The Earned Life

      Yes, you might detect a pattern in the writing recently. I keep returning to the Tom Peters statement that excellence is the next five minutes. Habits are hard to break, routine is either a prison or a path to a brighter future. And inertia now can predict who we are in five years if we don’t take that next step to change right now.

      Does that sound unnecessarily urgent? Perhaps, but aren’t the stakes just that high? We are what we repeatedly do, and more often than not we repeat the same damned thing this five minutes as we did last. So we ought to take this next five minutes and demand something more of ourselves than the previous five. We ought to make it an active event that transcends our previous place.

      The easiest way to determine the truth in that is to look at what we did last week and compare it to what we did last year. Sure, there are highlight moments of trips and events that break up the sameness, and a pandemic mixed in to skew the data, but on the whole things are roughly the same. If our habit loop is positive this can be a very good thing, but if we keep repeating bad habits we might be living in a rut that runs straight to the grave.

      “Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity. This is one reason why meaningful change does not require radical change. Small habits can make a meaningful difference by providing evidence of a new identity. And if a change is meaningful, it is actually big. That’s the paradox of making small improvements.” ― James Clear, Atomic Habits

      It’s easy to spot inertia when we look at intentions. If we intend to write the book or run the marathon or summit the mountain but find ourselves dancing with the same excuses we had yesterday and five years ago, well, let me introduce you to our friends inertia and low agency. On the flip side, if you’ll allow me to use a few of my own examples, inertia is publishing this blog every day for the last four years, reading early every morning and most nights and maintaining a streak on Duolingo that’s approaching 1000 days. Maybe each is small in the big scheme of things, but each is a +1 on the path to becoming.

      @jackbutcher

      Moment-to-moment we make decisions that pull us forward or set us back. We default to the familiar, which both reinforces our identity now and reinforces it in our future. That past moment isn’t this moment unless we choose the same thing. Will it be a plus or a minus? Our vote ought to be for an active event, our action should be a plus.

    • Brand Awareness

      “To me marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us—no company is. And so we have to be really clear on what we want them to know about us… But even a great brand needs investments and caring if it’s going to retain its relevance and vitality, and the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back. The way to do that is not to talk about speeds and feeds. It’s not to talk about bits and megahertz. It’s not to talk about how we’re better than Windows…
      The question we asked was, ‘Our customers want to know, who is Apple and what is it that we stand for? Where do we fit in this world?’ What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple, at the core, its core value, is that we believe people with passion can change the world for the better. That’s what we believe. And we have the opportunity to work with people like that. We’ve had the opportunity to work with people like you. With software developers, with customers who have done it in some big and in some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to believe that they can change the world for the better are the ones that actually do.” — Steve Jobs, speech at the release of the ‘Think Differently’ advertisement

      The speech is in low resolution. The transcript is inaccurate in some places (I’ve tried to correct it here). But Steve Jobs words shine through this grainy time machine like a beacon. When he plays the ad, viewed from the lens of time, you see that he was and would always be one of the crazy ones, one of the misfits, rebels and troublemakers. And we celebrate Jobs today for what he created, even as we recognize he was never perfect. But who is?

      Even a great brand need investments and caring if it’s going to retain its relevance and vitality… this is true whether we’re looking at our company, our country, and certainly, ourselves. Jobs points the way with the question, “where do we fit in this world?”. It’s a question we ought to wrestle with in our own lives, in quiet places when the day is ripe with possibility. For in the quiet moments we’re best prepared to answer such questions.

      And we ought to answer boldly. Our brand—our identity—isn’t something to trivialize. It ought to give us goosebumps just to think of it. And it must be more than words. For we are what we work consistently towards. We are the sum of our lifetime contribution. But really, we are the next five minutes.

      We’re not going to get a chance to get people to remember much about us…. no person is. Our brand ought to be remarkable and memorable for all the right reasons. We can’t control who pays attention, but we can control just how compelling our story is when the world stumbles upon us. Compelling begins with how we view our own contribution. Our identity—our brand—is ours to shape and mold, honed by life but envisioned and realized by the intangible force deep inside of us. We ought to craft something remarkable and memorable.

      For this moment is our own time machine, isn’t it? What will we remember of ourselves in this five minutes of boldness or timidity? We aren’t what we think we are, we are what we do! Just what is our brand?

    • Clearing the Hurdles

      “Life will throw everything but the kitchen sink in your path, and then it will throw the kitchen sink. It’s your job to avoid the obstacles. If you let them stop you or distract you, you’re not doing your job, and failing to do your job will cause regrets that paralyze you more than a bad back.” — Andre Agassi, Open

      When you witness excellence in action, it’s hard to comprehend the work that went into the performance. Seeing Sydney McLaughlin destroy her own 400 meter hurdles record is awe-inspiring because she does the incomprehensible. But the work that brought about the moment isn’t ours to see, or feel. The hurdles aren’t the only obstacle she had to clear on her way to a record-breaking performance—she had to clear every other distraction along the way to get to it. People like McLaughlin or Agassi or Tom Brady are anomalies to the rest of us. They’re obsessively focused and a bit quirky in their habits. Most of us balk at the price of greatness, for them it’s simply the act of doing your job.

      Disciplined routine is the answer. Doing your job is the moment-to-moment bias towards productive action and good decisions. Anyone in New England will hear Bill Belichick’s own words ring in that Agassi quote. Do your job… and do it well. It’s a simple thing to grasp, must harder to execute with an undisciplined mind. We must get up daily and do the work that calls to us. No excuses needed, you either do or do not, there is no try (thanks Yoda). This is a tough mindset to acquire, but it’s required for reaching excellence.

      “Excellence is the next five minutes”, as Tom Peters put it, “or nothing at all”. We get too caught up in excuses that lie beyond the immediate. Surely we must know where we’re going, but we must then get beyond long term thinking, for it’s a form of procrastination. We often kick things down the curb that we ought to be doing right now. Planning isn’t doing, so we mustn’t tell ourselves what we’re going to do, we mustn’t tell ourselves anything at all, really. We must friggin’ do it.

      There are so many obstacles to navigate in life that it can be overwhelming. But most of it is BS playing on a loop between our ears. The only way to break that loop is with a viable habit loop that forces us to execute in the now. Excellence is the next five minutes, or maybe the next 50.68 seconds, or maybe just this very instant. What we do with this moment determines so much of who we’ll be at the finish line. Don’t regret the moment.

    • These Next Five

      “Excellence is not a ‘hill to climb;’ excellence is the next five minutes.” — Tom Peters

      Tom Peters tweeted a one page summary of accumulated wisdom yesterday. I’ve quoted Peters’ “next five minutes” statement before, because it lays it all out there for us so succinctly. I’m using it again with fresh perspective after attending a trade show these last few days and reconnecting with so many people who have been integral in my career. It’s always been about now, not next quarter or even tomorrow. What we do with the rest of our life is nothing more than these next five minutes, stacked incrementally one after the other to form its substance.

      We can’t sustain high levels of urgency, but we can celebrate the ripe potential of each moment and remind ourselves to do something with it. Life is now, we all sense that. The concept of time is very human. Five minute increments are but a basis of measurement, conveniently contained in one hand. Imagine what we can do with these next five.

    • Excellence Is The Next Five Minutes

      “Excellence is the next five minutes or nothing at all. It’s the quality of your next five-minute conversation. It’s the quality of, yes, your next email. Forget the long term. Make the next five minutes rock!” – Tom Peters

      “It is a simple two-step process: Decide the type of person you want to be. Prove it to yourself with small wins.” – James Clear

      “The work is quite feasible, and is the only thing in our power. . . . Let go of the past. We must only begin. Believe me and you will see.” – Epictetus

      It’s easy to get bogged down in strategy and planning. It’s a form of busywork that makes you feel productive even when you aren’t really moving forward. I’ve struggled with this over the years, and it’s fair to say I still haven’t mastered time. Then again, who ever does? But focusing on the action needed right now, with an eye towards maintaining our overall course, makes a lot of sense.

      Excellence is the next five minutes or nothing at all. The point isn’t to master time, just to win the next five minutes. What we do now matters more than what we do tomorrow. Setting a course is important; we all need to know where the we’re going or what’s the point? But right behind that is meaningful action. The Tom Peters quote is a favorite call to action because it reminds us of the urgency of now. Peters’ quote pairs well with James Clear’s work, and both quotes would be very familiar to stoics like Epictetus. Ultimately we all build off the legacy of those who came before, and hope to leave something meaningful for those who come after.

      I’m posting late today, watching the sun dropping in the west while I write instead of feeling it rise behind me as the morning progresses. I wanted to sit on this post awhile, feeling there’s more to say. There’s always more you can say, and always more to improve upon, isn’t there? But you also need to ship when it’s time to ship, a necessary call to action that keeps us from sitting on our work. And so it is that I’ve checked a few boxes today knowing I could’ve done more but generally happy with what I’ve done with the time I’ve been given today. Let’s call that a small win (and, always, work to go a step further if I’m blessed with the gift of tomorrow).