Alexandersmap

    Tag: Jeff Bezos

    • No Regrets

      The Regret Minimization Framework is simple.
      The goal is to minimize the number of regrets in life.
      So when faced with a difficult decision:
      (1) Project yourself forward into the future.
      (2) Look back on the decision.
      (3) Ask “Will I regret not doing this?”
      (4) Act accordingly.
      — @SahilBloom

      This Regret Minimization Framework business seems a bit hokey, doesn’t it? Even when you watch the incredible Jeff Bezos video where he admits to being a bit of a nerd with the name. But when you watch it through the lens of perspective in who Bezos has become, and what has become of Amazon, well, it seems less hokey.

      Which brings us back to the question: what will you regret not doing today? Will that spur you to action or will you punt it to tomorrow with some story that you’ll really do it then? Isn’t it better to punt the safe route to the future, and tell ourselves that we can always go back to it if these things we’d regret not doing don’t work out?

      Choose the path of no regrets.

    • Ignoring That Other Urge to Merge

      “Death is the only wise advisor that we have. Whenever you feel, as you always do, that everything is going wrong and you’re about to be annihilated, turn to your death and ask if that is so. Your death will tell you that you’re wrong; that nothing really matters outside its touch. Your death will tell you, ‘I haven’t touched you yet.” – Carlos Castaneda, Journey To Ixtlan

      If the measure of a life is our contribution to the larger world around us, should we work harder, or focus on what moves the world through us? Shouldn’t we rejoice in the wonder of waking up this morning, feel the vibration of the world around us (such that it is), and make the most of this one more day? Moving the world through us takes imagination, vigor and commitment to our calling.

      It feels easier to just grind it out, making the most of the path we choose, than to step off that path and try another. It feels easier to just turn on the television and immerse ourselves in something outside ourselves. To meet expectations and be a part of the way things are. Instead of moving the world through us we move through the world as everyone else does.

      And there’s the trap. When we surrender to the world we lose our essence – we lose our autonomy. And, I hate to do it, but I’m going to use the same quote that Jeff Bezos used in his final letter to Amazon shareholders because it hasn’t left me since I read it:

      “Staving off death is a thing that you have to work at. Left to itself — and that is what it is when it dies — the body tends to revert to a state of equilibrium with its environment. If you measure some quantity such as the temperature, the acidity, the water content or the electrical potential in a living body, you will typically find that it is markedly different from the corresponding measure in the surroundings. Our bodies, for instance, are usually hotter than our surroundings, and in cold climates they have to work hard to maintain the differential. When we die the work stops, the temperature differential starts to disappear, and we end up the same temperature as our surroundings… More generally, if living things didn’t work actively to prevent it, they would eventually merge into their surroundings, and cease to exist as autonomous beings. That is what happens when they die.” – Richard Dawkins, The Blind Watchmaker

      Which reminds me of the most famous episode of Star Trek, The Next Generation:

      “We are the Borg. Existence, as you know it, is over. We will add your biological and technological distinctiveness to our own. Resistance is futile.” – The Borg, from Star Trek, The Next Generation

      You and I, we aren’t ready to merge into our surroundings, are we? We aren’t ready to be assimilated. No, death hasn’t touched us yet, not today. And so we must remain autonomous. We must hear the call of our own heartbeat and somehow resist the temptation to just go with the flow. We must learn to move the world through us. To be unique.

      None of this is easy. I struggle with autonomy, influenced as heavily as you might be by family and friends, quarterly numbers that demand attention and the occasional soundbite or affront to humanity making the rounds on social media. It’s hard to remember sometimes that all that is outside of us. All that wants us to merge with it and amplify the chorus with our voice. It takes courage to turn away, see a different path and start down it.

      Your death will tell you that you’re wrong; that nothing really matters outside its touch.

      Ignore the urge to merge. Move through this world in your own way. Down your own path. While there’s still time.

    • Living Atypically

      “We all know that distinctiveness – originality – is valuable. We are all taught to ‘be yourself.’ What I’m really asking you to do is to embrace and be realistic about how much energy it takes to maintain that distinctiveness. The world wants you to be typical – in a thousand ways, it pulls at you. Don’t let it happen.” – Jeff Bezos, from his final letter to shareholders as CEO

      That pulling at you bit is the trick, isn’t it? We all want to be integral in the lives of those who mean so much to us. We all want to be the glue that holds it all together. We all want to belong, somewhere deep down. And it feels like for that to happen you must be… consistent. Predictable. Who you’re supposed to be.

      I don’t know what atypical means to Jeff Bezos. What’s the ask here? To work relentlessly for the company objectives and scratch and claw your way to the top, or something entirely different? The Amazon culture received plenty of bad press along the way. But doesn’t everything atypical? And Amazon is atypical, and in being so, culturally transformative. Bezos also said this in his letter:

      “If you want to be successful in business (in life, actually), you have to create more than you consume. Your goal should be to create value for everyone you interact with.”

      I can’t argue with this, can you? So what of us? As the world slowly opens up again, what are we to do with the freedom of movement? Will we return to what we once were, or gently alter course towards what we’ve always wanted to be? How are we creating value? For we’re more than individuals living our “best life”, we’re a part of something bigger than ourselves.

      “You have to pay a price for your distinctiveness, and it’s worth it. The fairy tale version of “be yourself” is that all the pain stops as soon as you allow your distinctiveness to shine. That version is misleading. Being yourself is worth it, but don’t expect it to be easy or free. You’ll have to put energy into it continuously.”

      We have this wee bit of time, and then the dance is done. The challenge is to keep thinking bigger, adding more value and meaning in your life and for those around you. This in itself is atypical in a way, isn’t it? So many bury themselves in distraction and pettiness and mock outrage. Where’s the value in that? Get outside of yourself and go build something of substance from that burning vision you have.

      I encourage you to read that shareholder letter. There’s a lot of boldness in there, and it’s clear that Bezos isn’t done yet. And neither should we be done. For there’s so much more to do. In our own unique way.