“We think of inertia as the state of being inert or motionless—one of our purer displays of passivity and disengagement. It’s not. Inertia is an active event in which we are persisting in the state we’re already in rather than switching to something else… The most reliable predictor of what you’ll be doing five minutes…
“To me marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us—no company is. And so we have to be really clear on what we want them to know about us… But even a…
“Life will throw everything but the kitchen sink in your path, and then it will throw the kitchen sink. It’s your job to avoid the obstacles. If you let them stop you or distract you, you’re not doing your job, and failing to do your job will cause regrets that paralyze you more than a…
“Excellence is not a ‘hill to climb;’ excellence is the next five minutes.” — Tom Peters Tom Peters tweeted a one page summary of accumulated wisdom yesterday. I’ve quoted Peters’ “next five minutes” statement before, because it lays it all out there for us so succinctly. I’m using it again with fresh perspective after attending…
“Excellence is the next five minutes or nothing at all. It’s the quality of your next five-minute conversation. It’s the quality of, yes, your next email. Forget the long term. Make the next five minutes rock!” – Tom Peters “It is a simple two-step process: Decide the type of person you want to be. Prove…