“It is a hard thing to leave any deeply routined life, even if you hate it.” — John Steinbeck

“You are what you do, not what you say you’ll do.” — Carl Jung

Both of these quotes appeared in my media feed recently. I’m not particularly happy with that media feed lately, but such is the state of the world and the Internet we once hoped would democratize it. That the quotes appeared to me through all the noise that is social media now is another example of that other expression about the student being ready. Spring is in the air, travel is more than just a distant whisper now, and what exactly have we been doing to prepare for all that suggests itself to us?

The thing about writing a blog every day is that it’s very easy to say what we’re going to do, much harder to execute on that vision. It’s routines that make us or break us. Intentions are a fool’s game. Who wants to hear about the promises we make to ourselves that we break? Who wants to write about that?

In sales there’s a term for reaching out to someone regularly just to check in and see if they’re ready to work with you. It’s called a drip campaign. When the student is ready the salesperson seemingly appears at just the right time. That can be viewed as either opportunistic or pragmatic, but the prospect will eventually leave a routine they’ve grown accustomed to whether they really want to or not. A diligent salesperson will be the one they nod to in that moment.

Life is sales. We’re either selling ourselves on the idea of change or we’re being sold to by the rest of the universe. What the salesperson has to learn is that it’s dissatisfaction with the routine that drives change. At that moment, we flip from all talk to meaningful action. At that moment we begin to do. And doing is where the magic is.