You get up every day, you are entitled to nothing.
Nobody owes you nothing.
You can have talent, but if you don’t have discipline, you don’t execute or focus, what do you get? Nothing.
If you’re complacent and not paying attention to detail, what do you get? Nothing.
So nothing is acceptable except your best.
Everything is determined by you trying to be your best so you can build on positive performance.
That is the only thing, and there should be nothing else.
We can’t accept nothing but our best.
— Nick Saban, The Importance of Nothing

We must ship the work in its time, as Seth Godin reminds us, even when it doesn’t feel like the best we could offer the universe when it ships. Nothing matters more than putting out the best we’ve got at the moment. We learn and refine and grow from that release of our work to the universe, and must then leverage that to do it all over again, but better.

Our best changes all the time as we change. My best rowing time for 2000 meters was in my early 20’s, and I know I’ll never see sub-6 minutes again in my lifetime. But I can get more fit than I am now, and beat the times I’ve posted earlier this year. Improvement is relative to where and who we are now. Better is always on the table for something.

I’m a better writer than I was ten years ago, simply because I do it every day and I’ve developed the muscle memory to convey what I’m thinking into words on a screen. More than that, I’ve read a few hundred books in that time span, lived through a pandemic and my children growing up and people I care about passing away and a whole host of other experiences that have tangibly changed who I was then to who I am now. Simply put, our best is way better at some things now than ever before. There is always a season for some highly developed skillset or knowledge that we may bring to the world now.

Without shipping our work we have nothing. Doing our best at the things we feel are most essential for us is the clear path to personal excellence (arete). Perhaps a poetic speech by an old football coach will be just the thing to shake those ideas loose, that we may do our best in our one and only today. Perhaps arete will be evasive today, but we may get that much closer to it than ever before. Maybe our best will be enough for today, or maybe not. But the attempt to reach it is far more than nothing.