Alexandersmap

    Category: Career

    • Becoming That Shape

      “The ability to fantasize is the ability to grow. [For] boys and girls… the most important time of their day, or especially at night before going to sleep, is dreaming themselves into becoming something, or being something. Into being something. So when you’re a child you begin to dream yourself into a shape, and then you run into the future and try to become that shape. When I was 10, 11, 12 I began to dream of becoming a writer, and the rest of my life has been the real task of shaping myself to that boyhood thing. So fantasizing has been very creative.” – Ray Bradbury, from Day at Night Interview, with thanks to The Marginarian for showing the way.

      It’s easy to spot potential in others, when you pay attention to such things. A nephew with a knack for brilliant cooking, a niece with an eye for brilliant photography, a friend with the aptitude and attitude for finish carpentry, a son or daughter with the unique combination of empathy and talent that they bring to the world. When you look for the spark in others, often it’s easy to see. And sometimes it’s barely detectible, needing space and air to spark into something more substantial. We, witnesses to the fire burning inside others, either feed the spark or snuff it out. Which will we offer in the moment?

      And what are we with ourselves? Are we stoking our own dreams or snuffing them out? We ought to be arsonists with our spark, stoking our dreams and lighting the way for others. For in those moments alone with a dream, when we see so clearly what we might become, we discover our anima. In Latin anima refers to “a current of air, wind, air, breath, the vital principle, life, soul” (wiki). There’s magic in air as we dance with that vital principle, for there we form our (dare I say it) life’s purpose. For us humans trying to reach our potential, the question or what animates us ought to be front and center in our journey to becoming what we might be.

      In our brief dance with light and air, we must build our beacon in earnest. Shaping ourselves into whatever we believe possible shouldn’t be the stuff of childhood fantasy, it can be our lifetime pursuit. For dreams ought to be stoked, if only to see how brightly that spark might burn.

    • Brand Awareness

      “To me marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us—no company is. And so we have to be really clear on what we want them to know about us… But even a great brand needs investments and caring if it’s going to retain its relevance and vitality, and the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back. The way to do that is not to talk about speeds and feeds. It’s not to talk about bits and megahertz. It’s not to talk about how we’re better than Windows…
      The question we asked was, ‘Our customers want to know, who is Apple and what is it that we stand for? Where do we fit in this world?’ What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple, at the core, its core value, is that we believe people with passion can change the world for the better. That’s what we believe. And we have the opportunity to work with people like that. We’ve had the opportunity to work with people like you. With software developers, with customers who have done it in some big and in some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to believe that they can change the world for the better are the ones that actually do.” — Steve Jobs, speech at the release of the ‘Think Differently’ advertisement

      The speech is in low resolution. The transcript is inaccurate in some places (I’ve tried to correct it here). But Steve Jobs words shine through this grainy time machine like a beacon. When he plays the ad, viewed from the lens of time, you see that he was and would always be one of the crazy ones, one of the misfits, rebels and troublemakers. And we celebrate Jobs today for what he created, even as we recognize he was never perfect. But who is?

      Even a great brand need investments and caring if it’s going to retain its relevance and vitality… this is true whether we’re looking at our company, our country, and certainly, ourselves. Jobs points the way with the question, “where do we fit in this world?”. It’s a question we ought to wrestle with in our own lives, in quiet places when the day is ripe with possibility. For in the quiet moments we’re best prepared to answer such questions.

      And we ought to answer boldly. Our brand—our identity—isn’t something to trivialize. It ought to give us goosebumps just to think of it. And it must be more than words. For we are what we work consistently towards. We are the sum of our lifetime contribution. But really, we are the next five minutes.

      We’re not going to get a chance to get people to remember much about us…. no person is. Our brand ought to be remarkable and memorable for all the right reasons. We can’t control who pays attention, but we can control just how compelling our story is when the world stumbles upon us. Compelling begins with how we view our own contribution. Our identity—our brand—is ours to shape and mold, honed by life but envisioned and realized by the intangible force deep inside of us. We ought to craft something remarkable and memorable.

      For this moment is our own time machine, isn’t it? What will we remember of ourselves in this five minutes of boldness or timidity? We aren’t what we think we are, we are what we do! Just what is our brand?

    • Wednesdays Reveal Our Roots

      Wednesday is called hump day because once you clear it you’re over the hump of the week and it’s all downhill to the weekend. When you’ve worked in a job that makes you count down the hours until the weekend, you appreciate the jobs where you forget which day it is altogether. But doesn’t that make you wonder, if we’re all here for such a short time, why exactly would we spend so much time doing work that make us wish the time away?

      There’s work that puts food on the table and work that is transformative. If we’re really lucky they’re one and the same. Most transformation is earned over time and hard to see while we’re doing it. Hindsight makes that job we hated seem more worthwhile when we see where it led us in our career, skills that proved more useful than we originally thought, and especially, who we met in the trenches who helped us later on. For the network is everything in a career, and the sooner we develop deep roots the faster we’ll grow.

      We learn that most roots aren’t all that deep. Most are shallow connections that don’t nurture us, just as we aren’t nurturing them. LinkedIn connections are 90% shallow connections and 10% deep and meaningful. We collect thousands of connections in our careers—how many know the names of our spouse and children, or what we did to stay sane during the pandemic?

      Still, even shallow roots help keep us upright most of the time. When times are good anyway. We play the game when the sun is shining and hunker down when it rains. It takes stormy days in our career to find where our deepest roots lie. When there’s a recession or a layoff and careers are being uprooted all around us, it’s the deep roots that keep us standing. They can also help us replant ourselves when everything goes badly in that one dark storm.

      The very best thing about establishing deep roots is being there to help anchor others during their growth spurts or in their own time of need. There’s natural reciprocation in deep roots, and the bond strengthen both ways. It’s always better to take the initiative in helping others, for roots intuitively know where to find nourishment just as they know where the dead ends are. How we feel about Wednesdays might be one indicator of the health of our root system.

      When we establish such deep roots, we don’t think about things like hump day much at all, we think about contribution and collaboration, and we think about growth. Our lives, and certainly our careers, will fly by before we know it. What will it mean in the end? Generally, through good jobs and bad, shallow roots and deep, it comes down to what we put into it.

    • Finding the Safe Channel

      I once met with a boss I had great admiration for, a boss who dressed the part, had a witty remark for everyone, intelligent and clearly marked for future big shot roles in the corporation. He seemed to like me as well, encouraged my growing collection of ties and appreciated the early starts and late finishes to my work days. And then one day I walked in and told him that some employees were grumbling about some initiative or another, repeating their logic for why it wasn’t the right path for our company, relaying what I’d heard but didn’t feel strongly about in my soul. His face grew dark, he looked me squarely in the eye and told me that I should never aspire to be the messenger for other people, because it was the messengers who always got shot. Welcome to corporate America, kid.

      Fast-forward to today, I don’t wear ties much anymore. I work hard but don’t feel compelled to be the first one in or the last one out the door. And I’ve learned to always listen to but avoid repeating what other people say. But there are exceptions to this rule.

      In a recent management meeting, I lobbed a hand grenade on the assembled managers, repeating a statement from the employee of another manager who stated that he had to cover his ass with some tasks that had to be completed. When you hear something like this you might hold that card for a moment alone with that manager, or maybe bring it to the company President to discuss in private, or leave it for others to reveal. When you’re a small company and highly dependent on each other, you must identify potential problems. Without revealing the department where the trouble lay, I tossed it right on the virtual floor in front of the encircled management team and revealed it for the underlying problem it was. The thing is, there’s a time and a place and an audience for everything. This wasn’t an opportunity to undermine, it was an opportunity to mark the channel.

      When you’re out on the water, the ocean often looks tranquil and safe in all directions, but underneath the surface there are rocks and other hazards that can sink a boat if you blithely sail into them. When you identify threats, you must mark the channel, that others might continue on safely. There are some hostile environments where the channel isn’t marked, where you must fend for yourself. Progress slows dramatically in such places, and the bottom is littered with the broken hopes and dreams of those who foundered before.

      You know when you work in a culture that encourages open communication. These are clear channels that enable progress and growth. It’s an essential element in drawing out the potential in any team, and when it’s missing the team reverts to an every man for himself mentality. That tie-wearing, hard-charging kid I once was was thrown to the wolf by some men and women who didn’t dare confront the boss with objections themselves. It was no surprise that that company soon folded under the weight of competitive pressure they couldn’t adapt to. We must feel empowered to mark the hazards else we’ll surely find our ship foundering on the rocks someday. Clear channels of communication foster safe passage.

    • Forgetting the Old Myths

      “We have no reason to mistrust our world, for it is not against us. If it has terrors, they are our own terrors. If it has precipices, they belong to us. If dangers are present, we must try to love them: And if we fashion our life according to that principle, which advices us to embrace that which is difficult, then that which appears to us to be the very strangest will become the most worthy of our trust, and the truest.

      How could we be capable of forgetting the old myths that stand at the threshold of all mankind, myths of dragons transforming themselves at the last moment into princesses? Perhaps all dragons in our lives are really princesses just waiting to see us just once be beautiful and courageous. Perhaps everything fearful is basically helplessness that seeks our help.”       — Rainer Maria Rilke, Letters to a Young Poet

      The latter part of this quote is making its second appearance in this blog, following a post in September 2019 when all of us were different people than we are now. I wonder, if I were to use it again in 2025, who might we all be then? Will we be more beautiful and courageous in our work? Will we embrace our personal terrors and ride them to greater heights? Or will dragons roam our minds, tricking us into timidity?

      The Latin word vocō means to “call, summon or beckon in our own voice”. From it we’ve derived the English word vocation. We often get trapped in that classic question of identity: “What do you do for work?” Isn’t the bolder question, the question that creates a stir, “What is your calling?” Words, used just so, invoke myths or magic.

      The old myths survive because we nurture them. We must be bold with our today, and slay our dragons. We must celebrate the path that brought us here but not be imprisoned by what will never be again. We must decide what we’ll be tomorrow and set the table for it today. We must create new myths.

    • Developing Insight, Courage and Endurance

      “Jung observed that the work of being an evolved human being consists of three parts. Psychology can bring us insight, but then, he insisted, come the moral qualities of the individual: courage and endurance. So, having potentially come to consciousness, to have embraced insight as to what a dilemma is really about, one then has to find the courage to live it in the real world, with all its punitive powers, and to do so over time in the face of opposition both external and internal.” — James Hollis, Living an Examined Life

      We’re all evolving at our own pace, becoming what we will, sorting out our individual lifetime feedback loop as it becomes apparent to us. We might have a clear idea of what we are becoming, and then again we might not. There’s no doubt that a strong compass heading offers focus and purpose to an otherwise meandering life, but that doesn’t mean a bit of meandering isn’t essential as we find our way down the path.

      Hunter S Thompson, surely more evolved at 22 than I was at that age, wrote an extraordinary letter to a friend who had asked for advice, replying that one reason he might be struggling to know what to do with his life was that “he’d lived a relatively narrow life, a vertical rather than a horizontal existence.” There’s merit in expanding horizontally, for it develops in us this insight that only comes from meandering a bit off our upward climb. Insight may lead to dissatisfaction with our current path, which in turn might stir enough courage within to make the changes necessary to climb a different path.

      Some of Thompson’s sage advice in that letter to his friend was to “decide how you want to live and then see what you can do to make a living WITHIN that way of life.” But the universe doesn’t just bow to our wishes, we must fight for the life we want to live. Inferred in that “see what you can do to make a living” nugget is finding the courage to push for what you want your life to be, not just externally, but especially, internally. Finding the gumption within ourselves to tell that internal voice inside of us to piss off and go for what we want is the real trick to a fulfilling life.

      I finally got around to reading Band of Brothers recently after re-watching the series for a third time. The paratroopers who made up Easy Company in the 101st Airborne Division who jumped behind enemy lines on D-Day didn’t just strap on a parachute and jump out of an airplane for the first time that day. How could anyone find that level of courage to do such a thing? They took small steps, first jumping off a small platform harnessed to a cable, then a higher platform, and progressing to a jump from a plane above their base. It took five of these jumps to earn their silver wings, which indicated to the world that they were paratroopers. Even then, it wasn’t until they parachuted into France under fire that they became combat veterans and earned that nickname “Screaming Eagles”.

      How are we to be expected to just jump into the thick of it in our own chosen life path? We must pay our dues, apprentice and stumble through the learning phase before we can gain any measure of expertise, let alone develop the courage to leap into the unknown and the street smarts to stand up again unscathed. Our lives are a work in progress, built layer upon layer, and the work never stops. And that’s where endurance comes in. We must strategically sprint now and then throughout our lives, but we can’t forget in our rush to get past the pack that most of life is steady state. If we don’t find a pace that we can sustain that pack will reign us back in and leave us far behind.

      It’s easy to write that we need to develop ourselves, but much harder to get out there and tackle it day-after-day. For me, reading, writing this blog (and other things better left unpublished) and generally sorting through life as it comes at me offers the necessary “chart time” to figure out both my current and future place. I’m by no means an expert at this business of living, but I’ve found that this routine levels off the highs and lows of daily living by offering and reinforcing perspective. This is my steady state between the mad dashes of life.

      So there are the three legs of the our evolutionary stool, according to Carl Jung: Insight, to help us understand what we want out of life. Courage, to pursue what we want most. And endurance, to sustain the long, arduous slog through a universe that always has other plans for us. Our daily rituals develop all three, and help to keep the dream alive with the proper fuel and maintenance. Those rituals then help us set our course for wherever we dare to take ourselves next.

    • Our Legacy of Previous Work

      Our previous work lingers, either nagging us for where we didn’t measure up or offering a standard to exceed in what we do next. It ought to be the latter, and as we grow we learn to accept that we’ve generally improved upon our previous selves.

      Walking around the yard, I scrutinize the hardscape, for it leaves a lasting impression. I remember a particularly hot Father’s Day laying the brick patio, and a particularly challenging fence post hole when erecting the fence. I remember having the excavator I’d rented getting stuck in wet loam and having to call the rental place to help me tow it out, then scolding me for not renting a different tractor that could handle the conditions I was putting that Bobcat through. Life is a series of lessons.

      Writing is the same. I have posts written long ago that receive likes today, prompting me to reflect on what I was saying at the time. Despite our best efforts we try not to repeat ourselves too often, but there are clearly themes running through this blog that regular readers may rattle off readily. Writing every day requires a steady consumption of new experiences, reading books of substance and a willingness to put it out there. Some posts were clearly works in progress when I click publish, some are more polished. All were my best available in the moment I had with you.

      We can’t linger with our previous self when there’s so much living to do ahead of us, but we can glean lessons from our past. We can also celebrate the things that we did well. That brick patio turned out pretty well, and so did that fence (so long as you don’t look too closely). Some blog posts stand the test of time, while others fade away.

      Our legacy is our work. It reflects who we were and the tools we had available at the time. So long as we did our best, we shouldn’t judge it too harshly. In our work we see the progression to where we are now. And maybe find insight into who we might become in the future.

    • The Nerve for Excellence

      “A New Yorker essay that fall noted that mathematicians do good work while they are young because as they age they suffer “the failure of the nerve for excellence.” The phrase struck me, and I wrote it down. Nerve had never been a problem; excellence sounded novel.” — Annie Dillard, Afterword of Pilgrim at Tinker Creek

      Take that New Yorker example of mathematicians and apply it to rock stars. How many Paul McCartney or Elton John or Joni Mitchell songs written in their 40’s or later resonate as much as those written in their 20’s? They may be good or even great, but they aren’t classics. Excellence requires the nerve to go for it.

      As someone who is no longer in their twenties, I remember the audacity of youth as much as I appreciate the pursuit of safer routes as we age. After all, we’ve got bills to pay and mouths to feed and a 401(k) to nurture, right? So what does that mean for those of us who aren’t kids anymore? Should we hang it up after we hit 30? Of course not. But we have to stretch beyond our comfort zone if we want to achieve anything beyond the average.

      Sure, when we’re young we have less to lose, so it becomes comparatively easy to jump in to the deep end. But there are other ways to reach the deep end. We can methodically wade in one step at a time. Or to flip analogies, when everyone around us is slowing down to savor the view, we still have the choice to power up the hill.

      Nobody reaches mastery without tenacity and drive. Surely there’s a case for perseverance. For incrementally—relentlessly—applying accumulated knowledge towards our goal. Will that lifetime work become a masterpiece? Few ever do, but that doesn’t mean we shouldn’t have the nerve to try.

      Go deeper. Climb higher. See what we might make of our best work.

    • For a Little Bit More

      “You’re not lazy, you’re in the wrong job. Do what moves your soul.” — @master_nobody

      This tweet is admittedly a bit fluffy, but it poked at me all day after stumbling upon it in my feed. I suppose it’s because there are times when I scold myself for being lazy. For not doing the work necessary to make more progress in my profession or with my overall fitness. We all get like that sometimes, don’t we? Self-critical about our productivity. Maybe our labor is misdirected?

      There are plenty of times when I’ll forget I’m working at all. I’ll find myself moving six yards of loam after work and pushing past a point of exhaustion to get it done before nightfall so the coming rain doesn’t turn it into a mud pile. Or being teased about not ever relaxing on weekends or vacation, instead constantly working on the garden or doing an errand instead of sitting still with a book or a beer. Or methodically writing and re-writing a sentence in a blog post that may or may not resonate with anyone but me. These actions are not lazy, they’re stored up energy attracted to heat. There’s nothing hotter than clear purpose.

      Why do we waste the vitality we’re blessed with on anything but the pursuit of our individual greatness? It takes a few turns through the grinder of absolutely-wrong jobs to see the tragedy of misapplied energy. We do what we must to keep food on the table, but we ought to always be moving towards blissful work. Work that makes us laugh at the thought of ever retiring.

      Sure, we may just be able to relax someday, but I don’t know if that nagging feeling that we could have done more would ever disappear. Doesn’t it make sense to make a go of it with this, our one precious life? To do things that inspire and excite us, and make us want for a little bit more at the end of a long day. When we move to purpose laziness disappears.

    • The Value of Work

      “Understand the superior value of getting what you want through hard work.” — @robertgreene

      Want a bit of perspective on work? Spend a weekend digging holes for fence posts, raking the yard, hauling bags of cement or other manual labor. That was my weekend, and I’m grateful for the reminder of what can be done with applied effort. But you sure feel it the next day. Thinking on your feet and or tapping on a keyboard can be pretty stressful, but usually your whole body doesn’t ache the next morning.

      The thing is, I enjoyed the manual labor as much as I enjoy writing or helping people solve problems in their business. Paying a little sweat equity now and then is good for the soul. Our bodies weren’t designed to sit on a chair in front of a monitor all day. Getting out and doing what needs to be done offers a chance to transform a small piece of our world.

      Work is closing the gap between current state and desired state with deliberate action. It’s not office politics or how much money you make or dress code or how long your commute is, these are job-related nuances that attract or detract from the real purpose. To make a meaningful contribution for the collective good. That might be digging holes for fence posts, or it might be building a presentation for a meeting, but we ought to add value to it through our effort.

      Unhappy with the gap between here and a desired state? We don’t always want to hear it, but the answer is often simple. Get to work.