“Set goals that are so big, so hairy, they make you gulp. When youre about to fall asleep, your BHAG (Big Hairy Audacious Goal) is there by your bed all hairy with glowing eyes. When you wake up its there: ‘Good morning, I am your BHAG. I own your life’. — Jim Collins

Yesterday I set a goal for myself that was so ridiculous that I laughed. I more than doubled the lofty goal I set for myself a year ago in mileage for the summer, all for a good cause. The thing is, I did it in a calculated way, on a spreadsheet, with a key differentiator from a year ago: I’ve learned what is possible if I simply change the way I arrive.

The answer to doing more in the same amount of time is to do work with a higher return on time invested. I love a great walk as much as anyone, but they take time. Rowing is far more efficient, and I can cover a lot more mileage in less time. If there’s a red flag in the plan, it’s big blocks of time when I’ll be away from the rowing ergometer for business and personal travel. It’s why I emphasized walking a year ago: because I can do it almost anywhere. By combining the two, but with emphasis on the rowing workouts, I can accomplish 235% more in the same amount of time. That’s what you call a big, hairy, audacious goal.

The trick is to stop talking about what you’re going to do and get right to doing it. Just because something is possible doesn’t mean it will get done. Just like every other habit in our lives, we must consistently show up and do what we promise ourselves we’re going to do. That’s the only way to make a BHAG our friend. So gulp and get to it already.