Alexandersmap

    Category: Fitness

    • Brand Awareness

      “To me marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us—no company is. And so we have to be really clear on what we want them to know about us… But even a great brand needs investments and caring if it’s going to retain its relevance and vitality, and the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back. The way to do that is not to talk about speeds and feeds. It’s not to talk about bits and megahertz. It’s not to talk about how we’re better than Windows…
      The question we asked was, ‘Our customers want to know, who is Apple and what is it that we stand for? Where do we fit in this world?’ What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple, at the core, its core value, is that we believe people with passion can change the world for the better. That’s what we believe. And we have the opportunity to work with people like that. We’ve had the opportunity to work with people like you. With software developers, with customers who have done it in some big and in some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to believe that they can change the world for the better are the ones that actually do.” — Steve Jobs, speech at the release of the ‘Think Differently’ advertisement

      The speech is in low resolution. The transcript is inaccurate in some places (I’ve tried to correct it here). But Steve Jobs words shine through this grainy time machine like a beacon. When he plays the ad, viewed from the lens of time, you see that he was and would always be one of the crazy ones, one of the misfits, rebels and troublemakers. And we celebrate Jobs today for what he created, even as we recognize he was never perfect. But who is?

      Even a great brand need investments and caring if it’s going to retain its relevance and vitality… this is true whether we’re looking at our company, our country, and certainly, ourselves. Jobs points the way with the question, “where do we fit in this world?”. It’s a question we ought to wrestle with in our own lives, in quiet places when the day is ripe with possibility. For in the quiet moments we’re best prepared to answer such questions.

      And we ought to answer boldly. Our brand—our identity—isn’t something to trivialize. It ought to give us goosebumps just to think of it. And it must be more than words. For we are what we work consistently towards. We are the sum of our lifetime contribution. But really, we are the next five minutes.

      We’re not going to get a chance to get people to remember much about us…. no person is. Our brand ought to be remarkable and memorable for all the right reasons. We can’t control who pays attention, but we can control just how compelling our story is when the world stumbles upon us. Compelling begins with how we view our own contribution. Our identity—our brand—is ours to shape and mold, honed by life but envisioned and realized by the intangible force deep inside of us. We ought to craft something remarkable and memorable.

      For this moment is our own time machine, isn’t it? What will we remember of ourselves in this five minutes of boldness or timidity? We aren’t what we think we are, we are what we do! Just what is our brand?

    • Choices and Changes

      “Every breath I take is a new me.” — Gautama Buddha

      “Life happens between an inhale and an exhale.” – from a random Dove chocolate wrapper

      Each of us changes. We aren’t who we were yesterday, nor will we be the same person tomorrow that will surely react and adapt to the influences of today. We must own our actions, but we must also recognize that the person who did the things we once did isn’t who we are now. Simple, right?

      Not when those around you treat you as the character you once were. How many co-workers put you in a bucket based on the role you had when you walked in the door the first time? How many reunions turn into stories of things you did way back when, with scant focus on who you are now? How many family events center on old nicknames and stories of the past?

      Here’s the twist: What if we too are treating people based on the characters they used to be instead of who they are now? Doesn’t it seem more appropriate to learn who they are in this moment? The trick to engagement with any other soul is seeking first to understand, and then to be understood (Covey). Every moment counts, and progress requires our immediate attention!

      We aren’t who we once were, but who we once were helped form our current identity. Personally, I’m grateful I’m not who I was at 18 or 30. Sure, there were some redeeming qualities in that character, but I prefer the new me, even if I don’t showcase the abs I had at 22 (too much chocolate?). The moment-to-moment choices we made between then and now brought us here. The moment-to-moment choices we make from now into our unknown future will surely determine who we’ll be then. So make good choices in this breath and the next.

      Like the chocolate wrapper reminds, life is happening one way or the other now. Just look at how much we’ve changed already. Imagine where the next breath might take us should we use it wisely.

    • Clearing the Hurdles

      “Life will throw everything but the kitchen sink in your path, and then it will throw the kitchen sink. It’s your job to avoid the obstacles. If you let them stop you or distract you, you’re not doing your job, and failing to do your job will cause regrets that paralyze you more than a bad back.” — Andre Agassi, Open

      When you witness excellence in action, it’s hard to comprehend the work that went into the performance. Seeing Sydney McLaughlin destroy her own 400 meter hurdles record is awe-inspiring because she does the incomprehensible. But the work that brought about the moment isn’t ours to see, or feel. The hurdles aren’t the only obstacle she had to clear on her way to a record-breaking performance—she had to clear every other distraction along the way to get to it. People like McLaughlin or Agassi or Tom Brady are anomalies to the rest of us. They’re obsessively focused and a bit quirky in their habits. Most of us balk at the price of greatness, for them it’s simply the act of doing your job.

      Disciplined routine is the answer. Doing your job is the moment-to-moment bias towards productive action and good decisions. Anyone in New England will hear Bill Belichick’s own words ring in that Agassi quote. Do your job… and do it well. It’s a simple thing to grasp, must harder to execute with an undisciplined mind. We must get up daily and do the work that calls to us. No excuses needed, you either do or do not, there is no try (thanks Yoda). This is a tough mindset to acquire, but it’s required for reaching excellence.

      “Excellence is the next five minutes”, as Tom Peters put it, “or nothing at all”. We get too caught up in excuses that lie beyond the immediate. Surely we must know where we’re going, but we must then get beyond long term thinking, for it’s a form of procrastination. We often kick things down the curb that we ought to be doing right now. Planning isn’t doing, so we mustn’t tell ourselves what we’re going to do, we mustn’t tell ourselves anything at all, really. We must friggin’ do it.

      There are so many obstacles to navigate in life that it can be overwhelming. But most of it is BS playing on a loop between our ears. The only way to break that loop is with a viable habit loop that forces us to execute in the now. Excellence is the next five minutes, or maybe the next 50.68 seconds, or maybe just this very instant. What we do with this moment determines so much of who we’ll be at the finish line. Don’t regret the moment.

    • Memorable

      If it’s easy it’s not memorable. Sure, we remember things that just come to us, but remembering isn’t memorable. Memorable must be earned with effort and iteration over time.

      If you’re a parent you’ll never forget when your children were born, or when you figured out a car seat for the first time, or that first epically challenging diaper. Like scoring an Olympic gymnast, it was memorable because of the level of difficulty involved.

      We all have our lifetime and then its gone. What will make it memorable? Challenges accepted and overcome. Worthwhile relationships stuck with through thick and thin. Hard lessons and leaps of faith. A bias towards action and the will to see it through.

      We should never take the easy route, for it doesn’t lead to memorable.

    • Walk the Walk

      “Don’t explain your philosophy. Embody it.” – Epictetus

      To make giant leaps forward in our careers, athletically, intellectually… whatever, is a worthy aspiration. But should it be a goal? Shouldn’t we focus on consistently taking action towards who we want to be, instead of focusing on the end game? If you want to be a great photographer or writer or 400 meter hurdler, then chip away at meaningful activity that moves you incrementally towards realizing that dream. Talk is BS, it’s only the walk that matters.

      Shane Parrish recently wrote about Scott Adams, creator of Dilbert, who touched on this topic. Adams favors systems over goals because it reinforces success every time you do what you said you were going to do. A goal usually ends up frustrating and discouraging us while a system rewards us constantly:

      “Goal-oriented people exist in a state of continuous pre-success failure at best, and permanent failure at worst if things never work out. Systems people succeed every time they apply their systems, in the sense that they did what they intended to do. The goals people are fighting the feeling of discouragement at each turn. The systems people are feeling good every time they apply their system. That’s a big difference in terms of maintaining your personal energy in the right direction.” — Scott Adams, as quoted by Shane Parrish in his blog

      I don’t agree with Adams on a lot of things, but I definitely see the truth in this statement. We can’t possibly feel successful if a goal is always out of reach, but we can feel good about our last workout or clicking publish one more day. We all should live by our personal credo. But it isn’t what we say that defines our lives, it’s what we do that exemplifies how delusional or on point that credo is. So walk the walk.

    • The Passing Lane

      “We are all of us clocks whose faces tell the passing years.” — Arthur Stanley Eddington, The Nature of the Physical World

      The older you get—and I’m in no way conceding I’m old yet—the more it feels like life is lived in the fast lane. not in that cool Eagle’s SoCal vibe way, but in that “Where did the time go?” way. We are each passing the time, while our accumulation of wrinkles and grays keep score. The rings on a tree tell the story of years of abundant rain balanced by years of scarcity and drought, and so do our faces.

      Someone in the family recently tempted fate and announced he was cancer free all over social media. I sure hope he is, but can’t help but shake my head at the recklessness of his announcement. I’ve seen cancer return with a vengeance, reclaiming those who believed they were liberated. Does that mean we should we walk on eggshells? Of course not, but we shouldn’t tempt fate either.

      It’s never been about how old we are, but how healthy. As the years pass by we see too many examples of vibrant people rapidly fading away as they succumb to injury or illness. Each example informs, and we learn not to be reckless in our habits, with our time, or with our proclamations.

      Time flies by, and with each year we pick up another growth ring. Wrinkles tell a story of time and resilience. But we know that we’ll all enter the passing lane sooner or later.

    • Breakfast of Champions

      There’s a classic Saturday Night Live sketch where John Belushi portrays a dominant track athletic at his peak. His secret? Little chocolate donuts. It spoofs every performance food ad of the time and really, since. And it raises the question—what exactly are we eating for optimal performance in our days?

      Travel opens our eyes to what constitutes breakfast from place-to-place, and forces us to examine what exactly we consume to start our day. What exactly fuels us as we begin our days? As we learn more about what is good for us and what simply fills us up, shouldn’t our expectations for what we consume is evolve?

      Eating breakfast in places around the world, you immediately pick up on the differences. Americans are heavy on portion size. We like our eggs and bacon and pancakes with a healthy pile of home fries or grits, depending on how you feel about snow. Austrians and Germans seem to favor cheese and cold cuts with a hard-boiled egg and bread. Other countries favor fish, olives, figs, dates and yogurt.

      Who’s right? We are what we eat, but the Mediterranean diet seems to be the consensus pick for healthiest. Still, it might be a tough transition from corn flakes or biscuits to smoked fish and a handful of figs. Ultimately, we have to decide what we’re going to eat. We ought to lean in on fuel and shy from fill. But who doesn’t love a chocolate donut now and then?

      I suppose the answer is to standardize on the healthy diet, and splurge occasionally on the things that taste good in the moment but aren’t especially good fuel for our bodies. It’s a pay me now or pay me later scenario, but the now is a very immediate rush of satisfaction and a fairly short window before the debt is owed. If we can resist the immediate temptation until we’re satiated on the good stuff, maybe we can avoid the bad stuff altogether.

      Part of the breakfast offering in Israel

    • For a Little Bit More

      “You’re not lazy, you’re in the wrong job. Do what moves your soul.” — @master_nobody

      This tweet is admittedly a bit fluffy, but it poked at me all day after stumbling upon it in my feed. I suppose it’s because there are times when I scold myself for being lazy. For not doing the work necessary to make more progress in my profession or with my overall fitness. We all get like that sometimes, don’t we? Self-critical about our productivity. Maybe our labor is misdirected?

      There are plenty of times when I’ll forget I’m working at all. I’ll find myself moving six yards of loam after work and pushing past a point of exhaustion to get it done before nightfall so the coming rain doesn’t turn it into a mud pile. Or being teased about not ever relaxing on weekends or vacation, instead constantly working on the garden or doing an errand instead of sitting still with a book or a beer. Or methodically writing and re-writing a sentence in a blog post that may or may not resonate with anyone but me. These actions are not lazy, they’re stored up energy attracted to heat. There’s nothing hotter than clear purpose.

      Why do we waste the vitality we’re blessed with on anything but the pursuit of our individual greatness? It takes a few turns through the grinder of absolutely-wrong jobs to see the tragedy of misapplied energy. We do what we must to keep food on the table, but we ought to always be moving towards blissful work. Work that makes us laugh at the thought of ever retiring.

      Sure, we may just be able to relax someday, but I don’t know if that nagging feeling that we could have done more would ever disappear. Doesn’t it make sense to make a go of it with this, our one precious life? To do things that inspire and excite us, and make us want for a little bit more at the end of a long day. When we move to purpose laziness disappears.

    • The Edge

      “Development is all about growth. Your body starts to grow when, when your body says, ‘No more.’ That’s when things start to happen. Teams become great. Players become great when you get to The Edge.”
      “The Edge is where average stops and elite begins.” — Urban Meyer

      Sure, there’s a bit of football locker room bravado in this quote, but Meyer is right on point. Our growth happens when we push beyond our limits—beyond the edge of our comfort zone. This certain applies in fitness, but equally well in our creative life. We either push beyond the limit or we languish in mediocrity. That may seem harsh, or maybe obvious, depending on how we accept our current position near the edge.

      Think about it: the accepted method for quickly mastering a language is immersion. You plunge well beyond your comfort zone into a place where you have to figure things out or you’ll fail. Isn’t that pushing beyond an edge?

      We place ourselves into positions where comfort rules growth. How can we expect growth in these moments? We create participation trophies and expect everyone to celebrate just the same, and wonder why we aren’t seeing more people break through the average. Don’t get me wrong, everyone matters, but without differentiation and rewarding the individual pursuit of excellence what becomes of us?

      This writing every day thing has been informative, often challenging, perhaps mundane and repetitive for the reader (sorry) and often eclectic (not sorry), but it’s been a steady push to find the edge. Blogging is an investment in thyself, shared with the world. But there’s an edge that hasn’t been pushed through yet, waiting for the skill and gumption of the writer to catch up.

      We can’t be elite in our craft until we break through our boundaries. We can either accept average or find more in ourself. Life rewards those who break through that damned edge.

    • The “What’s Our Fire” Exam

      “Proper examination should ruin the life that you’re currently living. It should cause you to leave relationships. It should cause you to reestablish boundaries with family members and with colleagues. It should cause you to quit your job.” — @naval

      We march through our day-to-day life without serious thought about the big picture. What really matters to us, and are we moving towards that? Sometimes examination tells us we’re on the right track, sometimes we find more smoke than fire. But we ought to sort out what’s going on either way.

      Examination doesn’t invite trouble, it offers a lifeline. We get in the habit of saying things that won’t rock the boat. I’d suggest that the boat ought to be rocked now and then. There’s nothing wrong with a spring cleaning for the soul. Purge all those pent-up resentments and simmering anger and give them air to breath. They’ll either ignite into a bonfire or smother for lack of fuel. But we can’t just live every day ignoring the growing inferno without being burned alive from the inside-out.

      Socrates famously said that “The unexamined life is not worth living”. Are we meant to be a torch or merely kindling for someone else’s dreams? Think of the things that we accept in our life that are frivolous and inconsequential on the surface, and worse, distract us from the things that might be life-changing given the chance. The thing that makes Naval’s statement incendiary is that we may find we’ve just been kindling all along. Isn’t it fair to ask, what is our fire, anyway?