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If it’s easy it’s not memorable. Sure, we remember things that just come to us, but remembering isn’t memorable. Memorable must be earned with effort and iteration over time.

If you’re a parent you’ll never forget when your children were born, or when you figured out a car seat for the first time, or that first epically challenging diaper. Like scoring an Olympic gymnast, it was memorable because of the level of difficulty involved.

We all have our lifetime and then its gone. What will make it memorable? Challenges accepted and overcome. Worthwhile relationships stuck with through thick and thin. Hard lessons and leaps of faith. A bias towards action and the will to see it through.

We should never take the easy route, for it doesn’t lead to memorable.

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