“Process saves us from the poverty of intentions.” – Elizabeth King (via Seth Godin & Tim Ferriss)
“You begin with a subject, gather material, and work your way to structure from there. You pile up volumes of notes and then figure out what you are going to do with them, not the other way around.” – John McPhee, On The Writing Process
Blogging is a process that saves me from my poverty of intentions. I’ve intended to write for years, but pushed it aside in pursuit of everything both worthy and irrelevant. Sure the site needs work, the writing has typos now and then and Yoast SEO is fixed in a permanent frown, but so what? If you’re along for the journey, welcome, you’ve apparently overcome a ton of SEO blunders on my part to get here.
If there’s a common theme throughout life, its the fact that we can never do quite enough to reach perfection. I’m nowhere near it myself. But I walk the path one step at a time, writing, editing, publishing and starting again at the beginning every day. And that’s a victory in itself. Screw perfection – give me process and persistence.
“Mastery is the process of narrowing your focus to a tiny element of success, repeating it until you have internalized the skill, and then using this new habit as the foundation to advance to the next frontier of your development.” – James Clear, Atomic Habits
And that’s where I am, focus narrowed and repeating daily towards a level of mastery I may never achieve. But I’ll be closer for the effort. There’s some measure of the Pareto principle in that James Clear quote. Focus on the 20% that achieves the goal. SEO doesn’t necessarily matter. Likes and follows don’t necessarily matter. The work matters. So do more than focus, do the work.