“Be so good they can’t ignore you.” — Steve Martin

We’re into graduation season once again, so Steve Martin’s advice seems to come up more frequently now than at other times of the year. It’s great advice: get exceptionally good at anything and people will naturally be drawn to you to do the thing you’re really good at. Be average and swim in the pool of mediocrity hoping to stay afloat. The choice seems obvious!

The trick is to get really good at something that enough people want. If you make the world’s best grilled cheese sandwich, people will line up to try it and post pictures to prove they were there to savor it. If you’re the best in the world at selling wooden pencils, you may scrape out a modest living but every day is a struggle to make the pencil relevant again to people who long ago moved on to typing and signing with a pen. We must surf the edge of relevancy in our choice for so good.

I post this on a Monday—how many of us are excited about that thing we’re really good at? Does it move the chains forward in a world that is increasingly bickering about what the rules are? When we one day retire from the career we’ve built for ourselves, will our peers say there will never be another quite like us, or will the next person up quietly slip into our role and adjust our old chair to fit? Seen in that light, have we chosen the right thing to be so good at?

The thing is, there’s still today to be exceptional and to try a different path. We may choose to be an exceptional parent or soccer coach or gardener or blogger first. We may choose to write our own rules about what so good means to us and those most important to us in our lives. That may not make us famous for our grilled cheese sandwiches, but perhaps locally famous within the circle of souls who complete our world. Fame and money can’t buy you the love of your family and friends, only transactional attention. Transactions are the opposite of engagement. Who get’s ignored in this world when the transaction is complete? Our aim ought to be more staying power than a family photo for the Christmas card.

We are average at most things we do in life, and if we choose wisely and invest enough skill and attention to it, really good at a very short number of things. A guy like Steve Martin chose to be really good at comedy, acting, playing the banjo and writing. I’d bet that he’s got a great family life too. That requires a lot of focused energy on one thing at a time, but he’s done it. We can look at people in history with a similar track—Benjamin Franklin and Leonardo de Vinci both come to mind—who pull this off. These are exceptional lives that rise above the average.

So what of us? We may not be graduating this month and posting pictures with proud parents, but we are beginning again in whatever path we’ve chosen. We ought to listen to the call to greatness and choose what will define this next stage of our own lives. To ignore it would be a waste.